Lady Gaga, Pharrell Williams and Ellen DeGeneres have teamed up for Revlon’s new campaign, The Love Project. The ad below aired during last night’s (Feb 26) Academy Awards!
But what IS The Love Project exactly? Senior Vice President of Marketing for Revlon explained in a statement that it is,
“a social movement which aims to inspire more love, acceptance and caring in the world,” Carlos Barreto, Revlon Senior Vice President Marketing, said in a statement. “At the heart of this campaign is the belief that all people are beautiful and that love can create a better world.”
Lady Gaga began teasing the campaign last week.
It looks like their #LoveIn3Words is already taking off on Twitter!