Ad campaigns can make or break a company. Although, this campaign probably WON’T break Zara, there is a lot of negative vibes going around about their latest campaign “Love Your Curves”
Many people highlighting the models chosen for the campaign don’t really HAVE curves. This is nothing against the models, they are absolutely beautiful. If the goal was to promote a positive body image, they should have chosen models with more of a curvature figure.
Although some valid arguments were made that this could be for helping those who see themselves with a lack of curves, and this is Zara saying you do have curves.