This is definitely a topic that continues to resurface, but there have been many positive changes made.
Beth Jacob, mother of 5 year old Alice, wrote an article for Washington Post explaining why her daughter decided to write a letter to Gap.
The letter said
My name is Alice Jacob and I am almost 5½ years old. I like cool shirts like Superman and Batman shirts and race car shirts, too. All your girl shirts are pink and princesses and stuff like that. The boys’ shirts are really cool. They have Superman, Batman, rock-and-roll and sports. What about girls who like those things like me, and my friend Olivia?
Can you make some cool girls’ shirts please? Or, can you make a ‘no boys or girls’ section — only a kids’ section?
Huffington Post was able to obtain the response from a CEO of the company.
At GapKids, we try to always offer a wide range of styles and choices for girls and boys. This includes a selection of girls’ tees with dinosaurs, fire trucks, sharks, footballs and some of our superheroes. Our latest Disney Collection, Beauty and the Beast, is also all about the strength and bravery of girls and that’s something that’s really important to us.
But, you are right, I think we can do a better job offering even more choices that appeal to everyone. I’ve talked with our designers and we’re going to work on even more fun stuff that I think you’ll like.
Pretty amazing she received a reply, and this is definitely a step in the right direction. There will always be girls who like pink stuff and boys who like pink stuff. There will be girls who like superheroes and boys that like superheroes. It is about interests…not gender.